More Reasons Why a Mini (Atomic) Newsletter Is Awesome
Check out these higher-than-average click-through rates!
I just know my friend Gary A J Martin is going to come for me in the comments on Medium.
Gary is not a fan of the mini/atomic newsletter, and he’s not afraid to let us know it!
But, I want to show you (and Gary) why they’re awesome.
(By the way, this is referring to my intellectualists newsletter that I send via ConvertKit, not my Substack newsletter. My Substack newsletter is awesome too for different reasons!)
I have mentioned before how much I love this style of newsletter.
As a busy Hustling Housewife and mom, a mini newsletter is easy for me to manage:
I also enjoy reading them because they don’t take me long to get through.
And I’m not the only one who likes them.
I often get compliments on my newsletter from people who say they truly enjoy it.
But forget all of that.
The proof is in the pudding. (That’s such a weird saying.)
Let me show you some of my stats.
Here’s a group of newsletters I sent out at the end of July and early August.
You can see my open rates are between 35% — 45%.
Even better, my click rates are somewhere between 10% — 15%.
Here are a couple of interesting stats from this website.
Average open rates are 35.63%. I’m right on par with that.
Average click-through rates are 2.62%, which my mini newsletter eviscerates.
My subscriber list is still pretty small, and as it grows, I’m sure these numbers will change a bit.
But for now, getting a mini newsletter started is the best way to dip your toes into email marketing.
If you’re struggling with how to start, I have a new ebook coming soon!
(I’m not 100% sure if it will be called Email Money or Mini Email Mastery. Let me know if you like one better than the other.)
I love to keep things simple, and you cannot get any simpler than the mini newsletter.
I’m going to show you everything step-by-step in my new book, and you’ll see exactly how easy it is.
(And now that I’ve put this out there, I have to complete it! Public accountability for the win!)
Did you know I also share short lists of links to everything I learn about creating $5k+ per month in this mini newsletter? → intellectualists.com
I like “Mini Email Mastery” - Email Money makes me think of a request for me to send money to someone else 😅 And I love that people are pivoting to this style of newsletter, I’m definitely more likely to open one if I know it’s going to be short, sweet, and insightful
Amazing Christina! Are all your newsletters on Substack or different platforms?